![]() ![]() Give users a game that is both easy and provides continued, unique value over time to keep them coming back. When choosing between the same gameplay, users will often search no further than the top 3 search results. Competitive advantage: The hyper casual market is oversaturated and extremely competitive.Not yet convinced? Here are 5 reasons you should turn your casual game into a hybrid-casual game. This approach is not only more budget-friendly as you spread out the additional development requirements, but also helps maintain user interest because you are constantly releasing more engaging features. You can convert your existing hyper casual or casual mobile game by adding meta layers over time. The good news is you don’t have to develop a new hybrid-casual game. Install ratios increase from 51% for casual games to 54% for mid-core games. Average playtime within the top 25% of each game category jumps from 28 minutes in casual games to 35 minutes in mid-core games. Mid-core features are equally popular with users. The breadth of monetization strategies available with mid-core features make these ganes a popular choice for app developers. As of July 2022, mid-core games have accounted for nearly 37% of market share of mobile game revenue in the U.S. When you take a look at the numbers, it’s clear why so many developers of casual mobile games are turning to the hybrid model. Still an emerging category of mobile games, hybrid-casual games retain the positive easy-to-pick-up nature of hyper casual or casual mobile games for users while improving on cost per install and lifetime value for app developers. What is a hybrid-casual game?Ī hybrid-casual game is a mobile game with casual or hyper casual core game mechanics which are boosted by the features and monetization models of mid-core games. This change has materialized in the form of a massive rise in the number of hybrid-casual mobile games. But with notoriously low engagement and user retention amongst these casual games, mobile game developers needed to make a change. They’re simple to develop, easy for users to learn how to play, and their quick-to-win nature makes them both attractive and addicting. In fact, hyper casual games were the number one genre for mobile game downloads worldwide in Q3 2021 with over 3.5 billion downloads. ![]() In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. ![]()
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